I turn ideas and business goals into digital products and experiences. Using design and strategy across startups, agencies, and boardrooms.
Selected work
Building a global event platform for virtual experiences
Brand-driven digital experiences. Built from scratch.
Repositioning a digital product to unlock new growth
From low margins to scalable growth by reframing the offer.
Bridging physical and digital experiences
Leading consistent brand experiences. Agency work.
About
With a background in advertising and communication, I've worked across startups, agencies, and independent projects. Combining strategic thinking with design leadership in fast-moving environments.