Context
The agency operates at the intersection of event, advertising and experiential marketing. I worked across a diverse portfolio of clients spanning from brand strategy, marketing campaigns to interactive installations and web projects.
My role
Across all projects I moved between concept development, art direction, hands-on design, and client presentation, often within the same day. I developed and delivered pitches and articulated strategy behind creative decisions to clients.
Alongside project work I contributed to evolving the agency's offering, implemented AI-supported workflows for creatives and project managers. Hosted weekly design forums to build alignment and quality across the creative team.
Open Sky — An interactive installation at Stockholm Arlanda Airport visualising real-time air traffic on a two-meter sphere, built in collaboration with Flightradar24. I led the concept and experience design.
Stockholms Stad — I led the design and development of the digital parts in Stockholmsrummet, a permanent exhibition at Sergels torg, making complex city data accessible to everyone, from children to politicians. Over five years I also contributed art direction and web work across projects and public festivals like Kulturfestivalen.
Goodbye Kansas — Helped shape the brand identity for a VFX studio that was an amalgamation of previous separate studios. The challenge was creating a new identity while still honouring old visual cultures. I developed the digital design principles across web, pitch decks, and case study presentations.
Samsung at Slush — A concept for Samsung to showcase their modular LED display technology at the Slush tech event. I presented the concept and designed a physical scale model paired with liquid-based visuals to demonstrate the display's modularity and color range.