Built and scaled a virtual event platform from concept to production in six weeks.

Context

At the time when event agencies and organisers rapidly had to transform their business due to the pandemic, demand for virtual event platforms increased fast. A lot of new platforms were released every day, most of them made by software companies with little understanding of brand experience.

Insights

Since most virtual event platforms were designed as products with their own identity and structure. Another approach was needed. Build with as little UI-design and structure as possible, so brands could create their experience.

Execution

As co-founder and CPO, I led the product from vision to launch. Defining the visual and interaction direction, building and leading a cross-functional team and working directly with enterprise clients to align their brand and experience. I was also involved in securing venture capital, helping position the company for its first year of rapid growth.